Dr. Margie Parikh is a Professor at B.K. School of Business Management, Gujarat University, where she has been teaching since 1997. She is also a Visiting Faculty at the Creative and Cultural Business at IIM Ahmedabad. She has been a Visiting Scholar at Chinmaya Sankrit Vishwavidyapeeth. Her past positions are Adjunct Faculty (Centre for Heritage Management, Ahmedabad University), Adjunct Associate Professor (Faculty of Management, CEPT University). She has worked as the Manager (International Marketing) at Multimedia Frontiers Ltd , Marketing Executive at Tata Telecom Ltd., and Executive Assistant to the CMD at Transpek Industries Ltd. Currently her additional positions of responsibility include serving on the Board of Atul Auto Ltd. as an Independent Director, Membership of the Gender Neutrality Committee at the Infostretch Corporation (India) Pvt. Ltd. and membership of Internal Complaints Committee at the ESIC Model Hospital, Bapunagar. Her latest recognition has been Bhavans' Award of Excellence for her work.